Amazon FBA vs Shopify Fee & Profitability Breakdown
Amazon FBA takes 15% referral + pick & pack ($3.85+) in exchange for Prime traffic. Shopify fees are ~2.9% + 30¢ but require marketing ad spend.
Amazon FBA US Key Advantages
- Instant access to 150M+ US Prime shoppers
- Hands-off picking, packing, and 2-day shipping
- High conversion rate (10%-15%)
Shopify US Key Advantages
- Significantly lower per-order transaction fees (2.9% vs 15%+)
- Direct relationship with your customers
- Custom branding and retargeting ads
Amazon FBA is superior for fast customer acquisition, while Shopify generates 12%-18% higher net margins on repeat customer sales.
Amazon FBA US Fee Calculator
Fulfillment by Amazon US with standard referral and FBA pick & pack fees.
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