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Advertising Cost & ROAS Benchmark

Google Shopping & Performance Max (PMax) Cost & Net Profit Calculator

Google Shopping targets active buyers with clear purchase intent. Generates highest ROAS for catalog e-commerce stores.

Average CPC (Cost per Click)
$0.85 - $1.80
Benchmark ROAS
3.5x - 5.5x
Target ACoS / CAC Range
18% - 28% CAC

Optimization Rules for Google Shopping & Performance Max (PMax)

  • Optimize Google Merchant Center product feed titles with brand & model keywords
  • Exclude low-margin products from PMax campaigns
  • Add high-resolution white background main images

Amazon FBA US Fee Calculator

Fulfillment by Amazon US with standard referral and FBA pick & pack fees.

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Monthly Order Volume200 units / mo
Net Profit SummaryLive Estimate
Net Profit Per Unit
$11.39
Net Margin: 32.6%•Fees: $9.10
Breakdown per $34.99 sale
Monthly Net Profit
$2,278
Monthly Fees Paid
$1,820
Standard FBA Item (Apparel / Home) Rates
15% Referral Fee + $3.85 Standard FBA Pick & Pack

Break-Even Ad Simulator & Target ROAS / ACoS

Know your maximum advertising limits before losing money on Meta, TikTok, or Amazon PPC ads.

Ad Margin Guard
Minimum Required ROAS
2.01x

If your ad campaign ROAS drops below 2.01x, your sale becomes unprofitable.

Maximum Target CAC
$17.39

You can spend up to $17.39 per customer acquisition to break even.

Target Amazon PPC ACoS Cap
49.7%

Keep your Amazon PPC Sponsored Products ACoS under 49.7% to protect margin.

Unified 5-Marketplace Net Profit Comparison

Live side-by-side net profit breakdown for a $34.99 product across all major US platforms.

Best: Shopify US (+$19.18)
Amazon FBA US
$11.39
Net Margin: 32.6%
Est. Fee:$9.10
Shopify US#1 Margin
$19.18
Net Margin: 54.8%
Est. Fee:$1.31
TikTok Shop US
$17.08
Net Margin: 48.8%
Est. Fee:$3.41
Etsy US
$16.72
Net Margin: 47.8%
Est. Fee:$3.77
eBay US
$15.55
Net Margin: 44.5%
Est. Fee:$4.94

Recommended US Seller Infrastructure

Reduce banking fees, keep payouts in USD, and manage e-commerce cashflow.

Active Partner ($$$)Save $500 Legal Fees

Doola Official Partner

Form US LLC & Get EIN Online for Non-US Founders

Turnkey US company formation, registered agent, and EIN tax ID for global e-commerce sellers with special partner bonus.

Form US LLC via Doola
Open PartnerSave 2.5% FX Markups

Payoneer for E-Com

Multi-currency receiving accounts for Amazon, Etsy & eBay

Receive payouts from Amazon US, Etsy, and eBay directly in USD without high bank conversion markups.

Claim $50 Sign-Up Bonus
LLC FormationSave $500 Legal Fees

Firstbase.io US LLC

Form US LLC & Get EIN Online for Non-US Founders

Turnkey US company formation, registered agent, and EIN tax ID for global e-commerce sellers.

Form US Company
Store BuilderSave 90% First 3 Months

Shopify $1/mo Trial

Start your D2C online store with $1/mo special promo

Launch your direct-to-consumer store with official 3-day free trial + $1/month for your first 3 months.

Start $1 Shopify Store